In almost every corner of the globe, the focus on education has changed to highlight the
exciting innovations in STEM. There is huge demand for students to be educated in science,
technology, engineering and maths, especially when combined with learning that is
interactive and creative.
The growing number of STEM jobs has created a rise in demand for STEM education
franchises. The most popular ones ensure they teach children to expand on their natural
curiosity with hands-on, fun and interactive learning.

Growth in STEM education franchises
Boasting a nod of approval from undoubtable the greatest scientist of all time, Junior
Einsteins Science Club® is expanding thanks to overwhelming customer demand and their
child-centric and dynamic approach to teaching. Launched in 2012 by Tracey-Jane Cassidy,
who has an MA in science from Trinity College and an MSc from The London School
of Hygiene & Tropical Medicine, the club was initially launched when Tracey-Jane
realised that her three children were not doing enough science in primary school.
The financial success of the initial offering led to more people wanting to open their
own franchises.

“We launched in South Dublin and word spread very quickly and I soon realised that I
wouldn’t be able to keep up with demand,” explains Tracey-Jane. “I put the franchise
wheels properly in motion in 2016, I believed that Einstein would be thrilled with what we
are doing, which is combining creativity, imagination and intellect to inspire more children
to choose science.

Franchising was the obvious route for expansion as Tracey-Jane explains: “The franchise
structure allows us to reach as many children as possible and give them positive experiences
in science. It is crucially important that the quality of our offering is never compromised and
franchising gives us the framework to ensure our high-standards are constantly met.”

Be part of a multi-award winning franchise

Junior Einsteins Science Club® enjoys a high profile thanks to Tracey-Jane’s numerous
award successes including winning the first prize International VOOM 2018 Richard
Branson Virgin Media Business Award. She was also honoured to speak at The United
Nations New York ‘International Women & Girls in Science Day’, leading to Junior
Einsteins Science Club® to collaborate with The United Nations, R.A.S.I.T ( Royal
Academy of Science International Trust)  and Girls in Science International Platform
Program to bring STEM to girls globally.

There are currently five franchisees across Ireland and North West London and there are
plans for further expansion

The right franchisees would be passionate about the brand, dedicated about the
importance of STEM education for children and have a good work ethic to be a self-starter
to run their own profitable business.” says Tracey-Jane.

Low investment, excellent potential

Junior Einsteins Science Club®is a low investment franchise, with the opportunity to be
extremely profitable in a short amount of time. Franchisees can be owner-operators and will
exhibit a high amount of energy to inspire the children and enjoy organising and running
events or be a management franchisee and demonstrate good leadership and management
skills. Both will need to show a passion for the company’s core values and mission.
“This is a proven and profitable business model with an extremely high-profile and strong
brand,” explains James Cotton, Co-Founder and Franchise Development Director of
Franchise My Business. “The fact that it can translate to any territory, is in an area that is in
huge demand from customers and has future relevancy thanks to its educational offering,
makes it a franchise that will be hugely popular with a wide range of people. The
exceptional level of training and support each franchisee receives means we are open to
speak to people from a wide range of backgrounds.”

Within the Junior Einsteins Science Club® franchise, there are science parties, after-school
science clubs, science workshops, demonstration events, Easter and summer camps, science
corporate events and science family festivals.

How to inspire children through STEM
“What makes us so unique is that we teach children how to think, not what to think and
encourage them to make mistakes so they can learn from them,” adds Tracey-Jane. “The
children learn through a high-energy, fun environment, with many activities taking place
outside with bug hunts and discovering quantum physics through playing with nerf guns.
There is a huge amount of teamwork, collaboration and using imagination and children’s
natural curiosity to inspire a love for learning and science.”

Hear from franchisees
This original way of teaching has been very well received as owner operator Maureen Hoey,
franchisee in County Louth explains: “Since launching in November 2019 we have been
overwhelmed with the response and the number of inquiries, it’s been amazing. We’ve had
a phenomenal uptake on after school clubs, parties and school shows, we want to continue
to deliver first class STEM clubs, parties and events all over Louth.”

The business growth opportunities have been excellent too. James Murtagh started his first
franchise in March 2020 in Meath with a long term goal of expanding. “I have received
tremendous support and encouragement from Junior Einstein’s Science Club HQ as a
franchisee,’ he says. “Becoming a Junior Einstein’s Science Club franchisee has been the best
decision I have made in my professional career. No two days are ever the same, which is the
most enjoyable and exciting aspects of my business. The business has continued to grow

and expand, while also making a real difference and positive impact on so many children’s
lives.” James has now established Junior Einstein’s Westmeath since August 2020.

Find out about how to become a Junior Einsteins Owner Operator ;